What is this “Frond” thing?
Oh, you must’ve not gotten the memo; that explains your confusion. Read this PDF, and all will become clear. We’ll still be here when you finish.
What if I wasn’t one of those lucky 1000 Fools who scored an official Frond™ hat on April 11?
No problem. We actually encourage people to make their own counterfeit, DIY version (see photo below). Just take some colorful paper/cardstock, make slices in it every inch-or-so to create “fronds,” and glue/staple/tape/whatever it into a band to fit your head. Et voilà! Now you’re in the club.
Deals! Deals! Deals!
Discover what each of the participating businesses is offering in the way of April Foolish deals. But remember: You gotta be WEARING (!) your (genuine or counterfeit) Frond™ hat to take advantage of these spectacular, earth-shattering, arc of history–altering deals. For, as someone famous never actually said, “Foolish is as Foolish dons.” (And this whole game turns back into a pumpkin at the stroke of midnight on May 1. So don’t delay. Carpe diem!)
- 826michigan
- Acme Mercantile
- Adorn Me
- ArtSpoken
- Adam Eichner, Realtor
- Afternoon Delight
- Aut Bar
- The Bead Gallery
- Carol Roeda Studio
- Conor O’Neill’s
- The Cupcake Station
- Downtown Home & Garden
- Elmo’s Main Street T-Shirts
- Footprints
- Found
- Four Directions
- Kosmo
- Lexi’s Toybox
- The Melting Pot
- Moosejaw
- Morgan & York
- Myra Klarman Photography
- Pot & Box
- Red Shoes
- RoosRoast Coffee
- Selo/Shevel Gallery
- Seyfried Jewelers
- Sweetwaters Coffee & Tea
- Ten Thousand Villages
- TestGuru
- Vault of Midnight
- Vicki’s/Heavenly Metal
- WSG Gallery
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826michigan / Liberty Street Robot Supply & Repair
Come into the shop and, in a clear and forceful tone of voice, speak Gort’s command: “KLAATU BARADA NIKTO.” Not only will this spare the earth from destruction, but you’ll also get to take 20% off any publications (including McSweeney’s).
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Acme Mercantile
Attention all Mad Hatters and March Hares: come to Acme Mercantile and pay only 5/8 the normal price for our wonderful Kusmi Tea in boxes and tins!
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Adorn Me
Bring a “kiss” for our resident faerie, and she will arrange for you to receive a special deal (she knows people). Note: you can take advantage of this offer just once during April — you’re on the honor system.
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ArtSpoken
Make a good faith effort to hula-hoop in our parking lot and save 10% on any framing or art supplies in the shop. Keep the hoop orbiting for a full minute, and save 11%!
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Adam Eichner, Realtor500 E. Eisenhower, Ste. 200
734.669.6824 (direct)
734.709.5136 (mobile)
reinhartrealtors.com/agents/info/AdamEichnerContact Adam for a FREE market analysis of your home’s value. If the results of this analysis depress you, Adam will gladly dress up in his jester’s suit and perform a complimentary “Feel Better Foolish Dance™” to lift your spirits.
Legal Disclaimer: You must be sporting your Frond hat at the time you request your complimentary dance (if the request was made by phone, affidavits may have to be signed). Any claims relating to the mood-lifting effects of the aforesaid dance have not been evaluated by the FDA. Offer not valid in North Dakota.
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Afternoon Delight
Sing “Do you know the Muffin Man?” and get a “baker’s trio” — i.e., 4 muffins for the price of 3. (Super-special bonus: if you and two friends have the talent — and courage — to pull it off in 3-part harmony, Afternoon Delight will happily give each of you a complimentary coffee or tea to go with the muffins.)
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Aut Bar
Sing an ABBA, Madonna, or Village People tune and get 10% off your bill — unless you were lame (by general consensus of the people at the bar), in which case a 10% surcharge will be added to your bill. If you dare to attempt a medley comprised of songs by all three of these “featured artists,” you’ll be playing for 11%!
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The Bead Gallery
Come into the shop and sing a few bars of Michael Jackson’s classic tune “Bead It,” and save 15% on classes and/or 25% on your bead supply purchase. Note: you can take advantage of this special offer just once during April — you’re on the honor system.
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Carol Roeda Studio
All “Laughs” and “Giggles” 50% off.
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Conor O’Neill’s
Come in and sing a song that has the word “Ireland” or “Irish” in its lyrics get a $1 off your bill. (Unless, in the opinion of the people gathered at the bar, you do a horrible job of it; in which case, an 11¢ penalty will be added onto your bill.)
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The Cupcake Station
Come in, find the whisk, and walk up to the counter and say, “Beat batter & bake my cupcake!” And you’ll receive $1 off a regular cupcake (limit one per person).
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Downtown Home & Garden
Come in during April and buy 10lbs of birdseed for your winged friends. And we’ll give you a free Zingerman’s brownie — ’cause you’re our frond.
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Elmo’s Main Street T-Shirts
Guess our definition of “Ann Arbor Townie,” and get $5 off a townie t-shirt. Wear it at the Townie Party just before the Summer Art Fairs.
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Footprints
Purchase any LEFT shoe, boot, or sandal at 11% off the normal retail price (for the pair), and we’ll graciously throw in the RIGHT one at no additional charge.
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Found
You’ll never know what you may find,
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on your way to Found.
On your walk to Kerrytown,
pick something off the ground.
Bring it in and slap it down,
then spin your body round and round.
Just be sure to make this sound:
“I’d like to save 20% on any one item please.” -
Four Directions
Feeling Magnetic? Stick with Four Directions, and we’ll give you a FREE magnetic necklace. Caution: don’t wear near refrigerator!
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Kosmo
Speak the secret passphrase to Kosmobot (our very friendly robot), and you’ll get some sort of cool deal. Exactly what that deal will be will depend on Kosmobot’s mood. (And if you don't know the secret passphrase, just ask somebody behind the counter.)
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Lexi’s Toybox
For the month of April, Nathaniel (the rabbit) is subleasing retail space at Lexi’s Toybox. Come in, and Nathaniel will “sell” you a special item for the low, low price of one carrot and a few gentle strokes on his back.
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The Melting Pot
Sing one chorus of Modern English’s “I’ll Melt With You,” and get a FREE small chocolate with the purchase of a Big Night Out or any four-course meal for two.
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Moosejaw
We couldn’t think of anything good, so please bring an orange Starburst into the shop and we’ll give you 15% off all Moosejaw-brand apparel.
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Morgan & York
Come into the shop and — if you dare! — demand your FREE chocolate-covered worm. (These delectable, handmade treats are provided courtesy of Sweet Gem Confections.)
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Myra Klarman Photography
If you let Myra photograph you modeling your Frond™ hat (genuine or counterfeit) during your portrait session in 2010, you’ll receive a FREE gift print of you donning said hat. Plus, your visage will be added to the très-exclusive “Frond Collection.”
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Pot & Box
Haiku/HiKo… Stop into our new floral studio and read aloud a spring-themed haiku of your own creation containing the words “frond” and “fool.” You’ll receive a complimentary blooming bulb with any purchase. Remember: 5-7-5! And please greet our extremely friendly shop-dog-in-training, Ko, with a hearty “Hi, Ko!” (He might slobber affectionately on you.)
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Red Shoes
Come into the shop wearing a pair of red shoes with striped socks, click your heals together, and say, “There’s no place like Red Shoes… There’s no place like Red Shoes….” You’ll get 20% off any one item (excludes consignment goods and Catherine’s art; everything else is fair game).
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RoosRoast Coffee
Come into our brand-spankin’-new retail location on Rosewood, and demand: “Gimme my Roosbuck!” You’ll get it, and then immediately hand it back to the cashier. This will entitle you take $1 off anything in the store — from a single shot to an espresso machine.
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Selo/Shevel Gallery
Take 15% off any purchase when you bring us a framed photograph of your grandmother and a home-baked chocolate chip cookie.
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Seyfried Jewelers
Diamond & the Ruff… Bring your dog into the shop anytime in April. Your dog will score a tasty treat by barking — er, going “Ruff!” And you’ll score a nice treat, too: take 20% off any diamond jewelry in the store.
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Sweetwaters Coffee & Tea
Come into the café and recite the following: “I, state your name, declare, under penalty of perjury, that I am a half-wit, and as such am entitled to any one hot beverage of my choosing at half off the normal price.” And as you have said, so shall it be done.
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Ten Thousand Villages
Come into the shop, grab an instrument from our inventory, and play (or make a good-faith attempt to play) a tune on it. And you’ll be entitled to take 20% off any one item in the store. You may take advantage of this special offer just one time during April.
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TestGuru
Oyez! Oyez! Treat Rich Klarman to a coffee drink of his choosing at either Morgan & York or RoosRoast (both of which are mercifully proximate to his underground lair). While sipping his espresso, Rich will try his darnedest to convince you NOT to go to law school. If after 10-or-so minutes, however, your commitment to study law remains unshaken, Rich will admit defeat — and heartily welcome you into the tribe!
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Vault of Midnight
Celebrate “New Comics Eve” with the Vault! Come in any Tuesday in April between 5pm-10pm, and sing your favorite superhero/cartoon theme song. You’ll receive 20% off your purchase.
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Vicki’s/Heavenly Metal
Bring a dog-appropriate treat to the shop for Lucy, and sing “Happy Early Birthday” to Lucy and Vicki (both of whom have May birthdays). That’s it! You’ll save 20% on any one non-sale item.
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WSG Gallery
Present us with a hand-drawn self-portrait, and you’ll be entitled to take 11% off any art purchase. Also — and this part’s really cool! — the submitted self-portraits will be exhibited at WSG.
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©2007–2010 Street Theater Art Project (an initiative of the University of Michigan). All rights reserved.

